There's one thing that makes London style stand out against the likes of Paris and New York and that is the relaxed attitude to fashion we have. There was nowhere more evident of that than at London Fashion Week this season as all around the British fash pack turned out in their casual, but cool jumpers. One could say that its London, its cold, therefore you need a jumper, but to be honest its wasn't that cold as far as a September in London can be, so it was a conscious effort to follow this trend.
The jury is out though as to whether this is just London's "what ever, I'll do what I want" attitude (must be said in the voice of Eric Cartman btw) and this is what makes London cool. Or whether we're actually a bunch of lazy scruff-bags who don't really make any effort to be glamorous no matter what the occasion?
Either way, I think everybody here still looks pretty cool.